If you know anything about Camden Market, you probably already know that it’s a hub for vintage and alternative fashion. Camden Market is, and was, one of the best places to go for independent fashion brands, well-kept vintage pieces, and alternative style. From all around the globe, people come to Camden in search of vintage and sub-cultural fashion.
Fashion in Camden was heavily influenced by its music scene, as Camden Town was the centre of London’s gig scene, originally selling mostly band T-shirts at temporary market stalls. As British subcultures, who came for the music, began to find comradery and togetherness in Camden, fashion in Camden market began to flourish. More and more stalls began to pop up selling not just T-shirts, but fashion and accessories of all kinds.
Designers like Wayne and Gerardine Hemingway found humble beginnings in Camden Market, as Wayne was also very much a part of the Camden music scene, they emptied their wardrobes as stock for a little vintage market stall in the market.
From mod to punk, cybergoth to bohemia, modern and vintage fashion blended together, inspired by the music and culture coming out of Camden; fashion became a symbol of identity. Very quickly, Camden became one of the best places in London to find vintage or alternative fashion.
We strive to continue this tradition, as we are so inspired by the culture, history, and material presence of Camden Town, just as those that came before us were also inspired. We aim to continue to bring vintage and modern together. Fashion has always been about pushing boundaries and breaking rules, and Camden market was surely a catalyst for this kind of creativity and expression for people of all ages and creeds.
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Here are some of our personal favourites of vintage fashion in Camden:
Back in late 2016, we launched what our first ever Limited Edition watch. Based on Tom Sayers, a champion bare-knuckle boxer from Camden, it was a steel No.88 with a black dial limited to 200 pieces, and we loved it.
Produced in four batches of 50, each batch sold out fast, and ever since we have received emails and messages asking us if by any chance we've held any back (we haven't), or even if it was possible buy our very own edition (it isn't).
